KickStartKenyaFootballKSKFOur Youth. Our Plan. Our Football.

Stage three — investing in it

What It Costs, What It Returns

One page reconciling everything: the facilities we propose and their estimated cost, the county population and demographics behind them — kept current with the live national estimate — what infrastructure already exists or is missing, Kenya’s GDP and GDP at purchasing power parity in both shillings and dollars, remittances and betting spend allocated per county, and what the built programme returns: jobs, coaching and refereeing qualifications, organised competition, healthcare savings, football tourism, VAT and payroll tax, and a GDP line for a sector currently recorded at close to nothing. Reference year 2026 (estimate).

Kenya population, live

58,789,483

2019 census base 47,564,296Growth since census +11,225,075Scale factor x1.235998

Projected figure = 2019 census figure x (live national estimate / 2019 census national total). The 2019 census counted 47,564,296 people across the 47 counties; the live national estimate is read from Worldometer, so every county, youth and per-capita number on this site moves with it.

Capital cost, all facilities

$189.7m

KSh 24.6bn

Modelled annual revenue

$36.1m

KSh 4.7bn · payback 5.3 yrs

Grassroots social value a year

$641.2m

557,600 players served

Professional value upside

$436.6m

Career value, against today's $88.4m

GDP

$120.30bn

KSh 15.58tn

GDP (PPP)

$425.60bn

KSh 55.12tn

Diaspora remittances

$5.50bn

KSh 712.3bn · plan is 3.4% of one year

Betting staked on M-Pesa

$1.78bn

KSh 230.9bn · plan is 10.6% of one year

01

Existing and usable

Kasarani, Nyayo, Bukhungu, Kipchoge Keino, Moi Kisumu, Afraha and county stadiums currently hosting league football.

02

Under construction

Talanta Sports City and the Nyayo refurbishment — proof that large-scale delivery is possible in Kenya.

03

Proposed by partners

Crown Crane Park's 15,000-seat solar modular stadium and 10,000-seat indoor arena, and the 500-acre Typhoon Sports Village campus.

04

Needed and missing

Small-sided and indoor courts in almost every county, licensed training bases outside Nairobi, women's facilities, and floodlighting for evening community use.

Grassroots benchmark

England & Wales as the yardstick

The Football Association and Sport England value grassroots participation in England and Wales at roughly £10.8bn a year across about 12 million players — close to £900, or about $1,150, of social, health and economic value per player per year.

40,000 pitches12m players£10.8bn a year$1150 per player

Professional model

What better facilities are worth

Fifty-four documented Kenyan professionals carry a combined estimated career value of $88.4m — an average of about $1.64m per player, achieved with almost no domestic development infrastructure. With licensed training bases, badged coaches and a scouted pathway, 150 professionals at an average of $3.5m is a conservative benchmark against comparable West and North African systems.

Kenya's median age is around 20 and East Africa's is closer to 18 — one of the youngest talent pools on earth, and the reason facility investment compounds here faster than almost anywhere else.

Median age 20.3 (Kenya)Median age 18.5 (East Africa)54 pros today150 pros targeted

County by county

Where the money and the people are

Remittances and betting spend are allocated by each county’s share of national population — modelled allocations, not measured county data. Population today is the 2019 census figure scaled by the live Worldometer national estimate. Scroll the list.

CountyRankPopulation 2019Population todayWomen/manYouth 15–24In secondaryGDPGDP PPPRemittancesBettingPriority 18
Nairobi#14,397,0735,434,7731.005945,112195,431$34.29bn$96.3bn$508.4mKSh 21.3bnYes · #1
Kiambu#22,417,7352,988,3161.036489,230189,450$7.37bn$20.7bn$279.6mKSh 11.7bnYes · #2
Nakuru#32,162,2022,672,4771.007443,210178,920$6.12bn$17.2bn$250.0mKSh 10.5bnYes · #3
Kakamega#51,867,5792,308,3241.082392,104185,340$2.99bn$8.4bn$216.0mKSh 9.1bnYes · #5
Bungoma#81,670,5702,064,8211.057368,000145,000$2.67bn$7.5bn$193.2mKSh 8.1bnYes · #8
Meru#71,545,7141,910,4991.013312,382145,200$3.67bn$10.3bn$178.7mKSh 7.5bnYes · #7
Kilifi#101,453,7871,796,8781.065295,00085,000$1.96bn$5.5bn$168.1mKSh 7.1bnYes · #10
Machakos#61,421,9321,757,5051.001285,140165,320$4.38bn$12.3bn$164.4mKSh 6.9bnYes · #6
Kisii#191,266,8601,565,8361.091257,000110,000$2.62bn$7.35bn$146.5mKSh 6.1bn
Mombasa#41,208,3331,493,4970.980268,42071,250$6.48bn$18.2bn$139.7mKSh 5.9bnYes · #4
Uasin Gishu#111,163,1861,437,6961.005254,109115,400$2.88bn$8.1bn$134.5mKSh 5.6bnYes · #11
Narok#121,157,8731,431,1291.000236,78163,500$2.49bn$7.0bn$133.9mKSh 5.6bnYes · #12
Kisumu#91,155,5741,428,2871.060245,312124,500$3.63bn$10.2bn$133.6mKSh 5.6bnYes · #9
Kitui#151,136,1871,404,3251.069218,764145,000$1.67bn$4.7bn$131.4mKSh 5.5bnYes · #15
Homa Bay#201,131,9501,399,0881.098235,00095,000$1.42bn$4.0bn$130.9mKSh 5.5bn
Kajiado#131,117,8401,381,6481.006230,50045,000$2.35bn$6.6bn$129.3mKSh 5.4bnYes · #13
Migori#161,116,4361,379,9131.082238,00085,000$1.6bn$4.5bn$129.1mKSh 5.4bnYes · #16
Murang'a#141,056,6401,306,0051.017184,855138,100$2.14bn$6.0bn$122.2mKSh 5.1bnYes · #14
Siaya#24993,1831,227,5721.106210,00092,000$1.32bn$3.7bn$114.8mKSh 4.8bn
Trans Nzoia#21990,3411,224,0591.025198,000100,000$1.87bn$5.25bn$114.5mKSh 4.8bn
Makueni#23987,6531,220,7371.017181,893128,000$1.57bn$4.4bn$114.2mKSh 4.8bn
Turkana#27926,9761,145,7400.939185,00035,000$1.37bn$3.85bn$107.2mKSh 4.5bn
Kericho#22901,7771,114,5951.001198,00090,000$2.03bn$5.7bn$104.3mKSh 4.4bn
Busia#17893,6811,104,5881.097180,00075,000$1.37bn$3.85bn$103.3mKSh 4.3bnYes · #17
Nandi#25885,7111,094,7371.007187,00085,000$1.85bn$5.2bn$102.4mKSh 4.3bn
Bomet#26875,6891,082,3501.016175,00085,000$1.74bn$4.90bn$101.3mKSh 4.3bn
Mandera#32867,4571,072,1750.994195,71132,000$0.61bn$1.7bn$100.3mKSh 4.2bn
Kwale#29866,8201,071,3881.039163,77468,000$1.42bn$4.0bn$100.2mKSh 4.2bn
Garissa#31841,3531,039,9110.833168,00028,000$1.12bn$3.15bn$97.3mKSh 4.1bn
Wajir#34781,263965,6400.881175,06424,000$0.61bn$1.7bn$90.3mKSh 3.8bn
Nyeri#28759,164938,3251.028133,524107,400$2.24bn$6.3bn$87.8mKSh 3.7bn
Baringo#37666,763824,1180.982130,86243,500$0.86bn$2.41bn$77.1mKSh 3.2bn
Nyandarua#30638,289788,9241.026137,86382,000$2.31bn$6.5bn$73.8mKSh 3.1bn
West Pokot#40621,241767,8531.023122,88740,500$0.56bn$1.57bn$71.8mKSh 3.0bn
Kirinyaga#33610,411754,4671.021104,12478,300$1.5bn$4.2bn$70.6mKSh 3.0bn
Embu#36608,599752,2271.001114,64282,500$1.32bn$3.7bn$70.4mKSh 3.0bn
Nyamira#35605,576748,4911.082121,00080,000$1.5bn$4.20bn$70.0mKSh 2.9bn
Vihiga#38590,013729,2551.080120,00065,000$1.25bn$3.50bn$68.2mKSh 2.9bn
Laikipia#39518,560640,9390.999101,84056,400$1.18bn$3.3bn$60.0mKSh 2.5bn
Marsabit#42459,785568,2930.88888,23314,200$0.33bn$0.93bn$53.2mKSh 2.2bn
Elgeyo Marakwet#41454,480561,7360.99992,01038,400$0.64bn$1.81bn$52.6mKSh 2.2bn
Tharaka Nithi#43393,177485,9661.02969,71345,100$0.56bn$1.56bn$45.5mKSh 1.9bn
Taita Taveta#18340,671421,0690.96561,29831,000$0.61bn$1.7bn$39.4mKSh 1.7bnYes · #18
Tana River#44315,943390,5050.99359,54316,000$0.36bn$1.0bn$36.5mKSh 1.5bn
Samburu#45310,327383,5640.97963,51013,400$0.28bn$0.80bn$35.9mKSh 1.5bn
Isiolo#46268,002331,2500.92153,58012,800$0.25bn$0.70bn$31.0mKSh 1.3bn
Lamu#47143,920177,8850.89126,65511,000$0.36bn$1.0bn$16.6mKSh 698,634,968

Assumptions and limits

  • Every population-derived figure is the 2019 KNBS census value scaled by the live Worldometer national estimate divided by the 2019 census national total — the census is the measured base, Worldometer keeps it current, and both are referenced throughout.
  • County shares of remittances and betting are modelled from each county's share of national population and county product — they are allocations, not measured county-level data.
  • Grassroots value uses the English and Welsh per-player social value benchmark applied to projected Kenyan participation. It is a benchmark, not a forecast.
  • KES conversions use an indicative rate of KSh 129 to the US dollar.
  • Facility counts, unit costs and revenue are the estimates published in the proposed steps.

Stage 3 of 4 — Investing In It

So what follows

Investment is only worth arguing for if it ends somewhere. It ends with Harambee Stars picked from eighteen county catchments instead of one city — players who keep their club contracts and their weekend teams, and train for national duty within reach of home.

Stage four: the national game

Official partners

The organisations backing this work. Partnership enquiries are welcome through the contact page.