Community impact
Community Impact
Football is not only a career ladder. For orphaned children and for women and girls escaping violence and poverty, it is a family, a refuge and a way back into education and work. These programmes are not add-ons to the plan — they are the reason the numbers on the other pages matter, and they are where the health savings, school attendance and community outcomes we cost elsewhere are actually earned.
Health, fitness and productivity
Fewer people in hospital, fewer days lost, more output
Non-communicable disease has climbed from 27% to about 39% of Kenyan deaths in a decade and already accounts for more than half of hospital admissions. Pneumonia has been the leading registered cause of death in Kenyan health facilities for four straight years. Only 5% of the physical activity Kenyans do is recreational — the rest is work and transport, and both disappear when a young person moves to a city and takes a desk. Football is the cheapest way a state can move a large number of people, often enough, for long enough, to bend those curves.
Players moving every week
557,600
4,182m active minutes a year
Hospital admissions avoided a year
2,230
NCD and respiratory admissions
Sick days recovered a year
189,584
$11.02m of output
Premature deaths delayed a year
28.1
Inactivity-attributable NCD deaths
Off the health system
$5.33m
Treatment and admissions avoided
Back to employers
$11.02m
Absence and presenteeism
Combined health and productivity value
$16.35m
$0.086 per dollar built
Per player, per year
$29.32
$9.56 health, $19.76 productivity
At 100% completion, 557,600 players moving twice a week avoid about 2,230 hospital admissions and 189,584 sick days a year, worth $16.35m to the health system and to employers combined.
Kenya’s own numbers
How football helps
Respiratory health, not just fitness
Pneumonia is the leading registered killer in Kenyan health facilities. Regular aerobic activity improves lung function and immune response, and structured coaching gives children a supervised adult who notices a persistent cough early. Courts and pitches are also outdoor, away from the indoor cooking smoke that drives so much Kenyan respiratory disease.
The NCD curve is the whole argument
Non-communicable disease has gone from 27% to about 39% of Kenyan deaths in a decade and already fills more than half of hospital beds. Diabetes, hypertension and heart disease respond directly to weekly activity. A county academy is cheaper than the ward it keeps empty.
Recreation is the missing 95%
Only 5% of Kenyan physical activity is recreational, and low activity is already worse in towns than in the countryside. As Kenya urbanises, work and walking will stop doing the job. Organised football is the recreational habit most likely to stick, because people already want to play it.
Fewer sick days, more output
An inactive employee misses between 0.6 and 1.9 extra working days a year. Applied only to the working-age share of participants, at the low end of that range, the recovered output alone repays a meaningful slice of the running cost of every facility.
Screening at the point of play
Blood pressure, weight, vision and hearing checks cost almost nothing when a coach is already registering hundreds of players a week. Detection, not treatment, is where Kenya's NCD strategy says the money is best spent.
A happier, less isolated society
Teams give people belonging, routine and someone who notices when they stop turning up. That wellbeing value is priced in the grassroots social model rather than here, so this page never double counts it.
| Completion | Counties | Players | Admissions avoided | Sick days recovered | Deaths delayed | Health system | Productivity | Combined |
|---|---|---|---|---|---|---|---|---|
| 25% | 19 | 193,800 | 775 | 65,892 | 9.8 | $1.85m | $3.83m | $5.68m |
| 50% | 32 | 362,400 | 1,450 | 123,216 | 18.3 | $3.46m | $7.16m | $10.63m |
| 75% | 38 | 465,800 | 1,863 | 158,372 | 23.5 | $4.45m | $9.20m | $13.66m |
| 100% | 47 | 557,600 | 2,230 | 189,584 | 28.1 | $5.33m | $11.02m | $16.35m |
The method
Why this belongs in the money ----------------------------- Kenya's disease burden has shifted. Non-communicable disease now causes about 39% of annual deaths, up from 27% in 2014, and accounts for more than half of all hospital admissions. Pneumonia has been the leading registered cause of death in Kenyan health facilities for four consecutive years, ahead of cancer and cardiovascular disease. Physical inactivity is one of the five risk factors the Ministry of Health's own NCD strategy targets, and only 5% of the physical activity Kenyans do is recreational — almost all of it is work and transport, which collapses the moment someone takes a desk job in a city. Football is not a cure. It is one of the cheapest ways a state can move a large number of people, often enough, for long enough, to shift those numbers: fewer episodes treated, fewer beds used, fewer sick days taken, more output per worker, and a population that reports being happier and less isolated. Every figure below is a labelled model, not a claim of measured outcome. The underlying health statistics are Kenya's own; the effect sizes are conservative readings of WHO's physical activity economics work and are published so they can be argued with. Wellbeing and social value are priced in the grassroots model, not here, so the two are never added twice.
Sources
Health statistics are Kenya’s own published figures. The effect sizes applied to them are our conservative estimates, taken from WHO’s physical activity economics work and published so they can be argued with. Wellbeing and social value are priced in the grassroots model, never twice.