KickStartKenyaFootballKSKFOur Youth. Our Plan. Our Football.

County dossier

Kiambu County

Priority 18 · #22,417,735 people in 2019/2,988,316 today/$7.37bn GDP · $20.7bn PPP

Cost of living here

Rent, mid-range two-bedroom

KSh 24,000

$186 a month

Cost-of-living index

1.866

1.00 is the national baseline

Cost to produce a professional

$251,835

8.6x cheaper than England

Mid-range two-bedroom monthly rent for this county, estimated from published listings and KNBS urban rent data. Rent carries 30% of the county cost-of-living index, alongside population density and county output at purchasing power parity, and that index prices every wage, catering, schooling and travel line in the academy model here.

Units proposed here

8

3 professional, 3 grassroots lines

Build cost

$7.59m

$651,188 a year to run

Trading income a year

$1.30m

199.8% cost recovery

Annual social and economic value

$18.14m

$2.391 per dollar built

Players reached a year

22,200

264 teams

Permanent jobs

147

711 build person-years

Coaching and referee places

236

Badged, paid and county-based

Tax back a year

$823,424

VAT and PAYE

Nairobi metropolitan overflow for youth leagues and school programmes.

Grassroots and recreational

What the community gets

Courts, an upgraded 11-a-side ground and — where the population supports it — a covered arena. $1.37m of build cost, recreational hire income from day one, and the part of the programme that reaches the most people for the least money.

ProjectUnitsStepBuild costRunning costTrading incomeJobsPlayers
Stackable 5-a-side and futsal courts3Step 4$71,250$6,412$46,12897,200
Community 11-a-side pitch upgrades1Step 4$96,000$9,600$15,00041,800
Indoor football arenas1Step 4$1.20m$132,000$120,0002212,000

Professional

The professional team and its home

Every county in this plan carries one professional pathway and one modular stadium — $6.22m of build cost here. Priority 18 counties get a 10,000–15,000 seat venue; the rest get a 3,000–5,000 seat ground that can grow in stands rather than in concrete.

ProjectUnitsStepBuild costRunning costTrading incomeJobsPlayers
Regional headquarters and league service hubs1Step 2$666,000$106,560$110,000180
County academies and coach education1Step 5$52,800$11,616$80,00091,200
Modular professional stadiums (Priority 18)1Step 7$5.50m$385,000$930,000850

Cost per professional

What it costs to produce a player here

Cost of living index

x1.866

Against the national baseline

Per academy player a year

$4,497

Coaching, schooling, food, medical, kit

Per professional produced

$251,835

8.6x cheaper than England

Commercial ceiling

$299,821

Funds 1.19 professionals a year

Player trading

What its players return

Academy places

144

Funded places on the pathway

Professionals a year

2.6

At full delivery

Trading income a year

$1.16m

Fees, sell-on and solidarity

Return on production cost

1.77x

Per professional produced

Proposed steps

The order it gets built here

Y1Y2Y3Y4Y5Y6Y7Y8Y9Y10Y11Y12Y13Y14$-9m$-6m$-3m$0m$3m

This is the money view of the proposed steps for this county: the club base and service hubs first, then courts and pitches, then the academy, with the stadium last — by which point facility income and the first player sales are already arriving.

Health and fitness

Fewer people in hospital here

Players moving weekly

22,200

166,500k active minutes a year

Hospital admissions avoided

89

NCD and respiratory, each year

Sick days recovered

7,548

$438,672 of output

Health and productivity value

$650,904

$29.32 per player

The national health case

The value case

Where this county's money already goes

Youth aged 15–24

489,230

189,450 in secondary school

Diaspora remittances

$279.57m

Coming into this county a year

Spent on sports betting

KSh 11,736,480,082

Money already inside football

Share of national output

5.96%

5.08% of the population

The national value case

Every figure here is generated from the units sited in this county. Allocation, costs and returns are evidence-led estimates published for challenge; no site has been surveyed, agreed or contracted.

Official partners

The organisations backing this work. Partnership enquiries are welcome through the contact page.