KickStartKenyaFootballKSKFOur Youth. Our Plan. Our Football.

Route 03 of 04

See the National Plan

What it costs, in what order, and what it returns — the model, the law and the numbers behind it.

The football ecosystem — 15 parts

A football industry is not fifteen talented children. It is fifteen professions, and our Plan addresses this problem.

The people on the pitch

Players

Boys and girls with somewhere to play, someone to coach them and a competition to be seen in.

Coaches

Badged, paid coaches working with the same players week after week.

Referees

Trained, protected, paid officials, without whom no league can be trusted.

Scouts

People whose job is to watch, record and rate players against a standard.

The people who run it

Administrators

Competition, registration, licensing and compliance staff who keep a season running.

Club management

Directors, finance, commercial and operations staff running a club as a business.

Governance and regulation

The rules, and the enforcement of them: registration, licensing, safeguarding, disputes.

The people who keep it standing up

Medical and fitness professionals

Physiotherapists, doctors, sports scientists and strength coaches.

Education and training

Schooling alongside football, and vocational qualifications for everyone else in the game.

Media and content creators

Reporting, broadcast, photography and archive work that gives the game a public record.

Agents and intermediaries

Licensed representation that protects a player in a contract negotiation.

The places it happens

Facilities and infrastructure

Courts, pitches, floodlights, changing rooms, arenas and the running costs behind them.

Professional clubs

Licensed, solvent clubs paying wages, running academies and holding assets.

The money that sustains it

Sponsorship

Commercial partners buying audience, association and activation rather than making donations.

Commercial investment

Priced, returnable capital into facilities, clubs and player development.

Open to every county

Know a site, a cost or a number we should publish?

Land nobody is using, a school field, a county ground, a real build cost, a grassroots project worth following. Send it in and we will add it to the research with a source.

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KickStartKenyaFootball

Everything here is independent football research. Figures are estimates built from published sources and are for study and discussion, not professional advice.

KickStartKenyaFootball is an independent football research, heritage, development and opportunity-discovery platform, run from Nairobi. It is not the governing body of football in Kenya.

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