County dossier
Nakuru County
Priority 18 · #32,162,202 people in 2019/2,672,477 today/$6.12bn GDP · $17.2bn PPP
Cost of living here
Rent, mid-range two-bedroom
KSh 16,000
$124 a month
Cost-of-living index
1.04
1.00 is the national baseline
Cost to produce a professional
$140,358
15.5x cheaper than England
Mid-range two-bedroom monthly rent for this county, estimated from published listings and KNBS urban rent data. Rent carries 30% of the county cost-of-living index, alongside population density and county output at purchasing power parity, and that index prices every wage, catering, schooling and travel line in the academy model here.
Units proposed here
8
3 professional, 3 grassroots lines
Build cost
$7.59m
$651,188 a year to run
Trading income a year
$1.30m
199.8% cost recovery
Annual social and economic value
$18.14m
$2.391 per dollar built
Players reached a year
22,200
264 teams
Permanent jobs
147
711 build person-years
Coaching and referee places
236
Badged, paid and county-based
Tax back a year
$823,424
VAT and PAYE
Central Rift hub proposed for futsal courts and a regional talent centre.
Grassroots and recreational
What the community gets
Courts, an upgraded 11-a-side ground and — where the population supports it — a covered arena. $1.37m of build cost, recreational hire income from day one, and the part of the programme that reaches the most people for the least money.
| Project | Units | Step | Build cost | Running cost | Trading income | Jobs | Players |
|---|---|---|---|---|---|---|---|
| Stackable 5-a-side and futsal courts | 3 | Step 4 | $71,250 | $6,412 | $46,128 | 9 | 7,200 |
| Community 11-a-side pitch upgrades | 1 | Step 4 | $96,000 | $9,600 | $15,000 | 4 | 1,800 |
| Indoor football arenas | 1 | Step 4 | $1.20m | $132,000 | $120,000 | 22 | 12,000 |
Professional
The professional team and its home
Every county in this plan carries one professional pathway and one modular stadium — $6.22m of build cost here. Priority 18 counties get a 10,000–15,000 seat venue; the rest get a 3,000–5,000 seat ground that can grow in stands rather than in concrete.
| Project | Units | Step | Build cost | Running cost | Trading income | Jobs | Players |
|---|---|---|---|---|---|---|---|
| Regional headquarters and league service hubs | 1 | Step 2 | $666,000 | $106,560 | $110,000 | 18 | 0 |
| County academies and coach education | 1 | Step 5 | $52,800 | $11,616 | $80,000 | 9 | 1,200 |
| Modular professional stadiums (Priority 18) | 1 | Step 7 | $5.50m | $385,000 | $930,000 | 85 | 0 |
Cost per professional
What it costs to produce a player here
Cost of living index
x1.04
Against the national baseline
Per academy player a year
$2,506
Coaching, schooling, food, medical, kit
Per professional produced
$140,358
15.5x cheaper than England
Commercial ceiling
$185,621
Funds 1.32 professionals a year
Player trading
What its players return
Academy places
144
Funded places on the pathway
Professionals a year
2.6
At full delivery
Trading income a year
$1.16m
Fees, sell-on and solidarity
Return on production cost
3.17x
Per professional produced
Proposed steps
The order it gets built here
This is the money view of the proposed steps for this county: the club base and service hubs first, then courts and pitches, then the academy, with the stadium last — by which point facility income and the first player sales are already arriving.
Health and fitness
Fewer people in hospital here
Players moving weekly
22,200
166,500k active minutes a year
Hospital admissions avoided
89
NCD and respiratory, each year
Sick days recovered
7,548
$438,672 of output
Health and productivity value
$650,904
$29.32 per player
The value case
Where this county's money already goes
Youth aged 15–24
443,210
178,920 in secondary school
Diaspora remittances
$250.02m
Coming into this county a year
Spent on sports betting
KSh 10,496,038,940
Money already inside football
Share of national output
4.95%
4.55% of the population
Every figure here is generated from the units sited in this county. Allocation, costs and returns are evidence-led estimates published for challenge; no site has been surveyed, agreed or contracted.